Wiregrass Museum of Art

Logo design for Wiregrass Museum of Art

After twenty years, the logo for the Museum needed freshening. We had several projects planned, and knew a new logo could give them an edge over the visual clutter in which they would need to survive.
One of the first questions visitors ask us is, "What is wiregrass?" It's a very wiry, tough grass that grew abundantly on the ground floor of the pine barrens that dominated the Wiregrass Region in the late 19th century. After the turpentinue industry had destroyed the pines, farmers moved in to cultivate the land for crops, mostly cotton and later peanuts. The tough grass didn't last long under the farmer's plow.
Whereas everyone seems to like this logo, it is often too sophisticated. The Museum has adopted a rather funky, playful identity over the past couple of years. Also, the tall, verticle grass decreases the flexibility of application. I remove it sometimes and use only the type. Typeface is Felix Titling.
Nevertheless, the logo has made it on to several products and into several projects. It's still very widely liked whenever it is used.
 
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