The Nutcracker

An annual ballet presented by an all-volunteer not-for-profit organization.

Every year, Knox Concert Series presents "The Nutcracker" in Anniston, Alabama. The Alabama Ballet is one of only 8 companies in the world licensed to present the Balanchine version of the performance. Every aspect of the production, from marketing to ticket sales to local cast training, is done by volunteers. Additionally, the project requires numerous print, digital and environmental design pieces. Each year two characters from the performance are highlighted on promotional materials. (All photography by David Cummings.)
Style Guide
Billboards
Newspaper Advertisement
Ad in Season Program Book, two-pg spread
Direct Mailer, side 1
Posters, 11x17
Tickets
Program Book, 32 pgs., 8.5 x 11
T-shirt Art
This year, an exhibit of costumes from the Alabama Ballet were exhibited in storefronts in the historic district. A mobile app was created to help visitors navigate the exhibits.
School Days Stickers, 2-inch diameter
School Days "Ask" direct mailer, side 1
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