Couch's Jewelers 2018 Holiday Campaign
Keywords: Minimal, Sophisticated, Personal, Contemporary
Headline: "Designer Jewelry as Unique as You."
Concept: Lifestyle images reflect personas of Anngenette and Brenda, women who have an intimate understanding of their unique style and how they've achieved it.
Design: Copy placement, colors, textures and shapes are consistent across displays to enhance read-ability and brand recognition.
![](https://cdn.myportfolio.com/c1f7c0d2c8b41d1cde46d0d786c4ff6d/95b51609-2b6a-4c1a-ae5f-5a7a9c09b06a_rw_1920.jpg?h=e3c544512f126e7f357b35d9b1875a08)
![](https://cdn.myportfolio.com/c1f7c0d2c8b41d1cde46d0d786c4ff6d/8e15a03f-0727-4bc8-a372-98c2a5bb3803_rw_1200.jpg?h=f892f8696fe325cd752f98ab378a9cd1)
Logo refresh
![](https://cdn.myportfolio.com/c1f7c0d2c8b41d1cde46d0d786c4ff6d/453d3124-2c42-4e2d-a0e5-2e20f490954f_rw_600.jpg?h=471c7d9f5b974605bbfe46ca6a16a9de)
Old logo
![](https://cdn.myportfolio.com/c1f7c0d2c8b41d1cde46d0d786c4ff6d/11efdfd4-9f9a-4226-a28d-fc69624c71e9_rw_1200.jpg?h=98df62d6019efbcca69517b2b6286e89)
![](https://cdn.myportfolio.com/c1f7c0d2c8b41d1cde46d0d786c4ff6d/5e09582b-6e5d-4053-8a5d-42e65bf0150f_rw_1200.jpg?h=a3987a575515ae80f3636fa73f0d4460)
![](https://cdn.myportfolio.com/c1f7c0d2c8b41d1cde46d0d786c4ff6d/85d86c8a-7af0-4b57-8003-c063923e1e41_rw_1200.jpg?h=8240668928c940d257ee51205f780fb4)
Billboard Series (above)
![](https://cdn.myportfolio.com/c1f7c0d2c8b41d1cde46d0d786c4ff6d/ff665790-f527-4eb8-80d0-9d4b70f96e6a_rw_1920.jpg?h=797a2920d808d6a0b11c22348847f60a)
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