Couch's Jewelers 2018 Holiday Campaign
Keywords: Minimal, Sophisticated, Personal, Contemporary
Headline: "Designer Jewelry as Unique as You."
Concept: Lifestyle images reflect personas of Anngenette and Brenda, women who have an intimate understanding of their unique style and how they've achieved it.
Design: Copy placement, colors, textures and shapes are consistent across displays to enhance read-ability and brand recognition.
Billboard Series (above)