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In the early stages of the campaign's development, the organization had booked a few concerts, one of which was KC and the Sunshine Band. This became the inspiration for the 70's-era aesthetic of the campaign. A landscape inspired by the work of Kiyoshi Awazu was applied to campaign materials throughout the year. "Serenity" typeface was used.
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Direct mail postcard.
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Digital display ad
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Social media header
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Posters and large-format signs
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Season Program. Each season, a souvenir season program is published. It includes information on every concert as well as the history of the organization, stories of volunteers and more. This season, I commissioned Susan Roberts, a local artist, to create an illustration for the cover. For inspiration, I showed her Awazu's work as well as the landscape illustration I had created for the charter campaign. Media: magic markers on paper. Below are page spreads from the program showing the layout design and application of graphics and typeface. All images courtesy of the artist/agent.
![](https://cdn.myportfolio.com/c1f7c0d2c8b41d1cde46d0d786c4ff6d/12542512-cca8-4e54-9451-ec33a3427513_rw_1920.jpg?h=0a0a3bbe20d375bd6258b3579f5974bf)
![](https://cdn.myportfolio.com/c1f7c0d2c8b41d1cde46d0d786c4ff6d/7aff0a3f-03d0-4410-b40e-3f51cbc074b9_rw_1920.jpg?h=ab77d8fc8d6bc562ad70baac34b987fb)
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Direct mail postcard (side one of two) reminds ticket holders of the upcoming concert and recognizes concert underwriters. Each concert was associated with a specific color within the landscape.
![](https://cdn.myportfolio.com/c1f7c0d2c8b41d1cde46d0d786c4ff6d/cfc213b4-364b-4a94-8533-7a36111fd11f_rw_600.png?h=e28e3936c8f0520c3bbac389f166771c)
MailChimp E-mailer
![](https://cdn.myportfolio.com/c1f7c0d2c8b41d1cde46d0d786c4ff6d/9c48b053-2261-41f9-8953-1a7fafb4c1d4_rw_1200.png?h=c14c4599bc9262d3b38f351aa0dce56e)
Event page set-up on ticketbud.
![](https://cdn.myportfolio.com/c1f7c0d2c8b41d1cde46d0d786c4ff6d/c4e72de1-161c-4b34-a880-e5257596d3a9_rw_1200.jpg?h=ce9e623cee7627c195d63fd34555ca89)
![](https://cdn.myportfolio.com/c1f7c0d2c8b41d1cde46d0d786c4ff6d/8020471a-c549-48cd-baac-1e4f13fc65e1_rw_600.jpg?h=7d6915f86baf21900e0fc1e8826bf760)
![](https://cdn.myportfolio.com/c1f7c0d2c8b41d1cde46d0d786c4ff6d/c358e66f-44c7-4e52-bc2a-e5629e683091_rw_600.jpg?h=6d272f741fc547920881d3d8b0de0492)
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