Knox Concert Series is a 73-year-old arts organization that produces an annual music series, a seasonal performance of The Nutcracker, and Knox Outdoors, a spring music festival. The organization is entirely volunteer-run. For season 73, I was asked to brand the season and create a number of visuals for print, digital, environmental and broadcast platforms. The brand is inspired by KC and the Sunshine Band (one of the seaon's performers), the 1970's, and the work of Kiyoshi Awazu. Following are a few of the pieces I created:
The Charter Campaign
Sales of season subscriptions are an important part of sustaining the organization. A "charter campaign" included direct mail, e-mail announcements, cable television commercials, social media and digital display ads (below).
During the season, concerts may be promoted via radio, newspaper ads, TV, direct mail, social media and more. At the first concert of the season, guests receive a free, souvenir season program. After each concert, guests are emailed a newsletter (MailChimp) with photos from the concert as well as photos of guests at afterparties. Following are a few pieces I created for the season:
A painting by local artist Susan Roberts and illustrations by Kiyoshi Awazu