Knox Concert Series Season 73

Knox Concert Series is a 73-year-old arts organization that produces an annual music series, a seasonal performance of The Nutcracker, and Knox Outdoors, a spring music festival. The organization is entirely volunteer-run. For season 73, I was asked to brand the season and create a number of visuals for print, digital, environmental and broadcast platforms. The brand is inspired by KC and the Sunshine Band (one of the seaon's performers), the 1970's, and the work of Kiyoshi Awazu. Following are a few of the pieces I created:

In the early stages of the campaign's development, the organization had booked a few concerts, one of which was KC and the Sunshine Band. This became the inspiration for the 70's-era aesthetic of the campaign. A landscape inspired by the work of Kiyoshi Awazu was applied to campaign materials throughout the year. "Serenity" typeface was used.

The Charter Campaign
Sales of season subscriptions are an important part of sustaining the organization. A "charter campaign" included direct mail, e-mail announcements, cable television commercials, social media and digital display ads (below).

Direct mail postcard.

Digital display ad

Social media header

Posters and large-format signs

Commercial for social media and cable TV.

The Season
During the season, concerts may be promoted via radio, newspaper ads, TV, direct mail, social media and more. At the first concert of the season, guests receive a free, souvenir season program. After each concert, guests are emailed a newsletter (MailChimp) with photos from the concert as well as photos of guests at afterparties. Following are a few pieces I created for the season:

Season Program. Each season, a souvenir season program is published. It includes information on every concert as well as the history of the organization, stories of volunteers and more. This season, I commissioned Susan Roberts, a local artist, to create an illustration for the cover. For inspiration, I showed her Awazu's work as well as the landscape illustration I had created for the charter campaign. Media: magic markers on paper. Below are page spreads from the program showing the layout design and application of graphics and typeface. All images courtesy of the artist/agent.

Direct mail postcard (side one of two) reminds ticket holders of the upcoming concert and recognizes concert underwriters. Each concert was associated with a specific color within the landscape.

MailChimp E-mailer

Event page set-up on ticketbud.

Inspiration Board
A painting by local artist Susan Roberts and illustrations by Kiyoshi Awazu
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