The downtown historic district of Anniston, Alabama, like many small southern cities, has its share of vacant storefront property. Main Street Anniston, a downtown merchant organization and economic development project of the City of Anniston Economic Development Department, worked with Main Street Alabama on a rebranding project in 2016.
One idea was to use window graphics to attract attention to vacant properties as "not vacant, but filled with potential." Local businesses underwrote the cost of printing the re-positional window clings, and in return, were listed on each cling as the sponsor. A local production firm printed and installed the banners.
In my role as creative director for the City of Anniston, I was asked to design the graphics for the window clings. I used Adobe Stock photography for all banners except the second one below, which features one of our local television news anchors. I photographed her on my bicycle in our downtown area.